To launch this new range, Caroma needed a succinct but stylish campaign highlighting the craftsmanship, quality and originality of this new artisan range. Creative agency Saltmine Creative approached Shotbox Films who in turn asked Cobox to oversee the post-production schedule.
To create intrigue, editor Thomas Muylle showed the progression from inspiration and design drawing, through the hand crafting of materials, to eventually reveal the range in its buffed and polished, functioning form. Footage was filmed off-speed at 50 frames per second and enhanced by a narrow depth of field and bokeh, encouraging the eye to follow key objects and action in the frame. An accentuated sound design accompanied with only music, the commercial hits the tingly spots and portrays the brilliance of nature and luxury uniting.
