Corporate

Leadership candidly transitioning growth models.

Accenture Australia

In 2020, Accenture Australia and New Zealand began the roll out of their newly restructured business model, designed for a more agile approach to culture and growth. To launch the movement, Accenture’s leaders wanted a creative solution, reflective of their new direction, to share their excitement with the company.

Cobox developed a unique and authentic video approach to give the greater Accenture team an ‘all access pass’ to a leadership panel discussion. The 20-minute ‘talk show’ style piece was distributed through their internal platforms and was driven by candid content and genuine messaging.

Live Internal Comms Reaching Massive Audiences
Bringing together such a large group of leaders encompassed a host of challenges. The longstanding collaboration between Cobox and Accenture, offered an opportunistic solution with unprecedented access to the company’s highest executives. However, this exclusive access did not extend the limited time in their schedules that was available to us.

Our crew on location had just one hour to capture 20 minutes of constructive content from the panel participants. Raising the stakes even higher, we constructed the set only a few hours prior to filming, in a hallway on one of Accenture’s busiest days of the year, with the deadline of deliverables a mere 24 hours from the commencement of filming.

Live Internal Comms Reaching Massive Audiences
Live Internal Comms Reaching Massive Audiences
Our resourceful creatives used what was available on location to turn an open walkway into a functional set with an engaging aesthetic. Black sheets were assembled as a makeshift wall to combat the echoing space and provide privacy for the sensitive content being discussed.

Using the imaginative set to our advantage, our quick-thinking team played into the ‘behind the scenes’ feel we pitched, capturing shots of the directors screen and pre-filming direction.

With the tight deadline looming, our production team back at the Cobox studio was receiving rushes on the go. Post-production was taking place almost concurrent to filming and continued throughout the night.

Live Internal Comms Reaching Massive Audiences
As a standalone piece, this production surpassed all expectations, becoming the most watched piece of content on Accenture’s internal platform and recording the highest stats for viewer engagement.

At Cobox, we love a challenge. Even more, we love to deliver innovative solutions that are both enjoyable to create, as well as consume. In turn, we aspire to enhance our relationships with businesses whose values align with our own.

Agency :Cobox
Director :Aaron Petersen
Producer :Sarah Linton
DOP :Kent Marcus, Jake Brown
Sound :Michael Zoltowksi
Editor :Mat Evans