In the world of marine, performance matters, and not just on the water. For Yamaha Marine’s dealership network across Australia, standing out in a competitive market means more than just selling boats and outboards. It means telling the right story, to the right audience, at the right time.

With over 40 dealerships in our network reach, each business brings its own local flavour, customer base, and ambition. Our role? To help them all punch above their weight.

Since partnering with Yamaha Marine in 2024, we’ve been working directly with individual dealerships to deliver tailored advertising and marketing solutions that drive real results. From media buying and campaign strategy to social content, production, and distribution, we’ve helped these businesses navigate the complex waters of modern advertising - especially in regional markets where every dollar counts.

At the heart of our work is Always On Fishing, a media strategy designed to keep Yamaha dealers front and centre for marine enthusiasts across TV, radio, and on-demand streaming platforms. Whether someone’s looking to upgrade their outboard or buy their first boat, our campaigns ensure Yamaha dealers are the first name they see and hear.

And it’s working. Dealers who’ve never advertised on TV before are now seeing measurable spikes in foot traffic, enquiries, and sales in-store and online. With Yamaha’s support through marketing collateral, funding, and brand assets, we’ve helped small businesses compete in a big space. For many, it’s opened doors to audiences they’ve never reached before.

In a time when organic social media and digital ads dominate the conversation, we’ve proven that television and streaming still deliver unmatched reach and impact. In Australia, free-to-air TV continues to reach over 16 million people weekly, while BVOD platforms like 7plus, 9Now, and 10 Play are seeing year-on-year growth in regional viewership. For Yamaha dealers, this means their message isn’t just being seen, it’s being remembered and shared.

Our deep understanding of regional advertising has been key. We know the rhythms of these communities, the media they trust, and the stories that resonate. And when word spreads that a dealership’s campaign is driving results, others take notice. That’s how momentum builds and that’s exactly what we’re seeing across the Yamaha Marine dealership network.

This isn’t just about selling boats. It’s about building brands, growing market share, and helping local businesses thrive. With more campaigns on the horizon and a growing appetite for bold, fast-to-market, creative advertising solutions, Yamaha Marine’s dealership network is turning to CoBox to make even bigger waves in 2025.