The Power of Podcasting to Champion Change and Empowerment
Chief Executive Women (CEW)
Podcasts have the unique ability to set agendas and start meaningful conversations, and CoBox is an organisation built on the incredible talent and hard work of many inspirational women. We’ve invested in a range of projects in advocacy and purpose dating back to our award-winning feature Documentary Zach’s Ceremony (2017). Co-creating the podcast with Chief Executive Women (CEW) was putting these core beliefs of the need for social progress to action.
The challenge was for CoBox to bring these topics alive in a relevant and engaging podcast. We were entrusted with not only the research, design and production of the podcast, but also its distribution and organic promotion. The end-to-end responsibility allowed us to align with CEW closely and ensure a streamlined experience.
The other challenge was making this podcast stand out in a heavily populated audio landscape that had seen a substantial boom coming out of the pandemic years. The decision was made to uniquely position the series with a strong focus on quality video to supplement the audio and serve as effective social assets for strong organic content in distribution.
Distribution saw the podcast hit YouTube and all major audio platforms (Spotify, Apple, etc). We generated organic socials posts and promo videos for CEW to have a wide reach on LinkedIn, Twitter (X), and Meta, and we remixed attention-grabbing moments into engaging Instagram Reels and TikToks to further promote the series to a wide audience.
- Ann Burns, Podcast Host