\nThe campaign is the centrepiece of a much broader brand refresh led by creative agency Saltmine Creative, who worked with Nature's Gift to consolidate a fragmented dog food portfolio under a single masterbrand. Farmer's Market and Nature's Goodness folded in, the range architecture rebuilt across dry, wet, chilled and treats, the packaging reworked to earn its place on a very loud shelf. The strategy gave the brand a clear point of view and a platform with something real to stand behind. The campaign had to do the same thing on screen. Warmth, distinctiveness, and a tone that closed the gap with competitors without ever raising its voice."},"heading":null,"buttons":null,"center":true}]},{"elements":[{"__typename":"ContentfulComponentVideo","link":"https://vimeo.com/1192172341/50aaec6191?share=copy&fl=sv&fe=ci","fullWidth":true}]},{"elements":[{"__typename":"ContentfulComponentParagraph","text":{"text":"Director Mo Macrae built the creative around three small windows into Australian family life, each one earning its emotion without ever asking for it. A teenage boy and his Jack Russell, mid-raid on the biscuit jar. Real Friendship. A young woman on her back steps, leaning into her Cavalier King Charles for no reason other than the dog already knew she needed it. Real Understanding. A child asleep against the side of a Border Collie. Real Trust.\n
\nThree short stories. Three different versions of the same quiet truth about why we let these animals into our lives. The whole thirty seconds is carried by a beautifully restrained cover of Jason Mraz's I'm Yours, performed and recorded by Klang Studios. It does what the best music in advertising does. It gets out of the way, then quietly does the heavy lifting."},"heading":null,"buttons":null,"center":true},{"__typename":"ContentfulComponentImage","image":{"file":{"url":"//images.ctfassets.net/b5485g8igx1u/3xSCrF9FxY4e2MDqnoR4yg/0cf8e5f1667599732eb6cd8e8af7ed46/SBSCNG052630.mp4_-_screenshot_-_2026051460732.jpg"}},"cropped":false}]},{"elements":[{"__typename":"ContentfulComponentParagraph","text":{"text":"DOP Emilio Abbonizio brought the visual language to set with the Sony Venice 2 8K, and you can feel it in every frame. Soft, characterful skin tones. Dog faces lit like portraits. A green palette running subtly through wardrobe, location and prop, never shouting, just threading the brand world together. Emilio has a gift for finding the moment inside the moment, the flick of an ear, the heaviness of a sleeping paw, the way light catches on a wet nose, and that's what the campaign needed. The connection between dog and human had to feel observed, not staged. Genuinely."},"heading":null,"buttons":null,"center":true},{"__typename":"ContentfulComponentImage","image":{"file":{"url":"//images.ctfassets.net/b5485g8igx1u/2Jgia045Gz9la6ODpkPk36/fe27877b5228ef73827c2cd40c7bb002/SBSCNG052630.mp4_-_screenshot_-_2026051460908.jpg"}},"cropped":false}]},{"elements":[{"__typename":"ContentfulComponentImages","images":[{"file":{"url":"//images.ctfassets.net/b5485g8igx1u/15nFbvUYuwx1xwGNTHs6o3/d1d11a6b2dcd8ec05e0cf6bc94b299c3/SBSCNG052630.mp4_-_screenshot_-_2026051460829.jpg"}}]}]},{"elements":[{"__typename":"ContentfulComponentParagraph","text":{"text":"A campaign like this doesn't get made without a producer holding the whole thing together, and Robbie Moore from ShotBox Films had one of the bigger jobs on the project. Three sets of dogs, three sets of talent, and the kind of casting that requires animals and humans to deliver their moment in the same frame. On top of the shoot itself, Robbie carried the music rights negotiation for the Jason Mraz cover from the ground up, and then managed expectations across a post production schedule that shifted more than once as the brand refresh and on-shelf timing tightened around delivery. Calm, organised, and unflappable, he kept the room steady from pre-production through to the final mix.\n
\nCoBox delivered on the post-production, with editor Aaron Petersen working closely with Mo, Robbie and the Saltmine team to find the rhythm of the cut. With three mini-narratives stitched together inside thirty seconds, every beat had to earn its place. From the multiple variations on edit, visual storytelling through to the grade, sound design and mix. A 15sec cutdown was crafted to sit alongside the hero spot, holding the same warmth in tighter form."},"heading":null,"buttons":null,"center":true}]},{"elements":[{"__typename":"ContentfulComponentQuote","quote":{"quote":"The edit was about letting the small moments breathe. The dogs always know before the humans do, and that half-sec before the person catches up is the bit you have to protect. Cut too early and you lose it. Hold too long and it tips into sentiment. Finding that beat is the job."},"author":"Aaron Petersen, Editor","center":true}]},{"elements":[{"__typename":"ContentfulComponentImage","image":{"file":{"url":"//images.ctfassets.net/b5485g8igx1u/1Dp79GQn4UdtGsZD1ZAbog/604cce84dfb5d9b9a59b99940e85b5a6/SBSCNG052630.mp4_-_screenshot_-_2026051460902.jpg"}},"cropped":false}]},{"elements":[{"__typename":"ContentfulComponentParagraph","text":{"text":"The campaign rolled out nationally across television, online and social, anchoring the broader Nature's Gift relaunch on shelf in store. For a category that often defaults to slow-motion food shots and stock-image happy dogs, Real Connection takes a different road. It trusts that the truest thing you can say about why people love their dogs is just to show people connecting with their dogs. The rest follows.\n
\nWorking alongside Saltmine Creative, ShotBox Films, and our long-time collaborators Mo, Robbie and Emilio, CoBox is proud to have shaped the final cut of a campaign that's as warm as the brand it's helping to land."},"heading":null,"buttons":null,"center":true}]},{"elements":[{"__typename":"ContentfulComponentCredits","credits":[{"title":"Creative Agency","name":"Saltmine Creative","link":null},{"title":"Production Company","name":"ShotBox Films","link":null},{"title":"Director","name":"Mo Macrae","link":null},{"title":"Producer","name":"Robbie Moore","link":null},{"title":"Director of Photography","name":"Emilio Abbonizio","link":null},{"title":"Editor","name":"Aaron Petersen","link":null},{"title":"Music Composition","name":"I'm Yours (Jason Mraz cover), Klang Studios","link":null}],"stacked":true}]}]}},"pageContext":{"id":"2abefa73-3aa1-5e22-b59e-4421abd82382"}},"staticQueryHashes":["63159454"]}