When UK breakfast brand Jordans Cereals decided to enter the Australian market, they needed more than just shelf space - they needed a moment. A campaign that would introduce their products with flavour, flair, and a whole lot of appetite appeal. That moment became Hello Delicious.

In collaboration with our long-time production partners ShotBox Films and creative agency Saltmine Creative, CoBox helped bring Jordan’s to life across Australian screens. The campaign featured hero products including Crunchy Oat Granola, and Strawberry and Chunky Nut Clusters, along with Low Sugar Granola. Each one styled, shot, and served with cinematic precision.

Producer Robbie Moore led the charge, teaming up with director Mo McRae, whose previous work includes A Lot of Nothing and The First Purge. Known for his sharp eye and rhythmic storytelling, Mo brought a distinct visual language to the campaign, one that balanced indulgence with elegance.

Over two intense shoot days, the team captured slow-motion dollops of yoghurt, cascading clusters, and berry bursts that felt almost too good to eat. Food styling was elevated to an art form, and every frame was designed to make mouths water. CoBox lead the way in post-production, with editor Aaron Petersen and project manager Elle Zirwanda steering the ship through a smooth and collaborative process.

From compositing tricky slow-mo shots to animating packaging, precise pantone colour grading to foley and sound mixing, our team worked closely with Mo to ensure every detail hit the mark. The final edit was a symphony of visuals and sound precisely timed to a strings-and-horns infused music track, with a curious male voiceover inviting Australians to discover their own morning magic.

The campaign rolled out across television, online, radio, and out-of-home, with CoBox and ShotBox focusing on the screen experience. Multiple variations of the commercial were crafted for different platforms, ensuring Jordan’s message landed wherever breakfast decisions were being made.

For Jordan’s Cereals, Hello Delicious wasn’t just a launch, it was a statement. And for CoBox, it was another opportunity to deliver high-end creative that connects, converts, and leaves a lasting impression.