Finder is an Australian comparison platform trusted by millions and they are celebrating their Finder Awards through traditional advertising platforms. And we were right there with them.

Working directly with Aaron Schereck and long-term collaborators One3six, CoBox helped Finder approach their latest advertising campaign with a fresh energy and a clear purpose to connect audiences with their Finder Awards promotion, spanning across free-to-air and BVOD advertising channels. It wasn’t just about visibility, it was about introducing audiences to a reliable comparison partner.

Since then, momentum has persisted, with major brands recognising the value added by Finder Awards within the community and the significance of audience engagement across various media platforms. Working with Frontier Media, Finder has effectively utilised traditional advertising strategies to precisely target audiences, delivering strong outcomes and improving market positioning.

Television remains one of the most powerful tools in the advertising arsenal. In Australia, free-to-air TV still commands a dominant 61.5% share of total viewership, while BVOD services like 7plus, 9Now, and ABC iView hold a growing 8.4% share (OzTam July 2, 2025).

These platforms offer unmatched reach and frequency, delivering brand messages to millions of viewers in moments that matter. For Finder, this meant connecting with a broad and diverse audiences at scale and with impact. The campaign isn’t just performing well, it is proving that traditional media, when paired with sharp creative and strategic placement, still drives outstanding results.

Finder continues to celebrate their slate of award-winning brands associated with the Finder Awards, including HBF, Southern Phone, Bingle, and Aware Super. Each campaign has been tailored to acknowledge the brand’s unique position, award-winning service or product and aligns with Finder’s overarching mission: helping people compare with confidence.

This is the beginning of a new chapter. With more projects lined up for 2025 and beyond, Finder is building momentum, and we’re proud to be part of the creative engine driving it forward. One3six and CoBox are helping Finder reward Australia's best brands bringing their achievements to life in real time, in real life.