Accenture empowers its people with knowledge
Accenture
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The narrative itself was delivered by Accenture people representing different regions across Australia. Aaron chose to film using cutting edge, immersive Volume technology, allowing the crew to capture our busy, senior corporate talent in multiple locations in a single shoot day.
Saretta’s artwork utilises a sand-based medium, and Aaron and Brendan worked together to bring the rich texture and dimensionality of the work to life, integrating its elements into the cinematic landscapes using detailed 3D animation.
It was important to faithfully represent the fine sand textures, depth and bright colours, and to determine a logical sequence in which to build and reveal the final artwork. One of the biggest challenges was blending our 3D generated artwork elements with the photographed artwork in a seamless way, ensuring the rich complexity found in the physical artwork appeared like a character in the overall story.
From invaluable client input, to creative storytelling and production problem solving, we believe this project showcases content collaboration at its finest, and we are all thrilled with the end result.
- Saretta Fielding (Artist) & John Hancock (Art Director)
- Alison Kari-Cox, Accenture
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