In Australian culture, delivering an Acknowledgement of Country at the start of gatherings or meetings holds immense significance. However, encouraging individuals to offer personal and authentic Acknowledgements without fear of being disrespectful, or making mistakes, can be challenging. Accenture Australia enlisted the help of CoBox to empower its employees to deliver respectful and meaningful Acknowledgements with confidence.

As part of its Reconciliation Action Plan, Accenture had commissioned an art piece by Saretta Fielding “Mariyang Yapung - Onward Path”, which tells Accenture’s story of commitment to change and reconciliation. Our Creative Director Aaron Petersen’s vision was to harness the power of this artwork, exploring its layers of symbolism with elements woven throughout the narrative. Producer/Writer Sarah Linton worked with the Accenture team to connect the spoken words with the deeper meaning of Saretta’s work, focusing on Relationships, Respect and Opportunities.

The narrative itself was delivered by Accenture people representing different regions across Australia. Aaron chose to film using cutting edge, immersive Volume technology, allowing the crew to capture our busy, senior corporate talent in multiple locations in a single shoot day.

The primary graphics tool we used was SideFX Houdini, a 3D animation application. This was used to simulate thousands of individual textured lines painting on. A variety of point and surface noise settings were employed to give each paint stroke a unique character. FLIP Fluid Simulation was also used to visualise an imaginary brush, painting on the key pathways. The shots were rendered in Octane with a very shallow depth of field, to simulate a real-world camera, with consideration to match the lighting and colours of the physical work. The final result included a mix of 3D generated content from Houdini, blended with the photographed artwork, all composited together in Adobe After Effects.

From invaluable client input, to creative storytelling and production problem solving, we believe this project showcases content collaboration at its finest, and we are all thrilled with the end result.