Accenture Australia launches podcasts at Sibos 2018

Embrace Disruption was the message and the driving force behind Accenture’s strategy at Sibos 2018. It invited the opportunity to explore episodic content for podcasts. The idea was to encourage as many visiting delegates as possible to their prestigious event stand, getting them involved in the escapade. . Experience was key and Accenture didn’t disappoint with a cohort of engagement points at the stand, including an interactive selfie-bot, new technology devices as well as a massive multi-screen exhibiting their latest selection of videos. The standout feature of the experience was the fully equipped podcast booth, capable of hosting the LIVE recording of four key Sibos guests at one time. Accenture partnered with Cobox to capture their presence and build a social buzz over the three-day event.

Our main challenge was to produce and curate a podcast series hosted by a suite of Accenture’s Managing Directors over the course of three days. The podcast booth grabbed a lot of attention and created a buzz within the Accenture ranks and among onlookers passing by. This spiked a keen interest for the Managing Directors to capture interviews with key stakeholders and shine a spotlight on Accenture.

Cobox devised a system and intricate workflow to accommodate the need for the podcast episodes to be curated, recorded, produced and turned around to be live on Accenture social platforms within hours of being approved and mastered. The initial expectation was 4-6 podcast episodes a day spread over the three-day event. Once the first session was recorded and “in-the-can” the requests for more came thick and fast. They were lining up to get into the booth. By the end of day one, 8 episodes had been recorded and mastered.

Each episode varied in duration running between 10 minutes and 30 minutes. The topics were all subject to the Financial Services industry so it key that the Series Producer, Sarah Linton, was across the themes and curated content like no other. Along with the podcasts, the Producing team also produced daily video updates of the Sibos Sydney event.