Sharing the unique to find the unique
Cobox, as long-time collaborators on Accenture’s recruitment content, were approached to revise and refresh the look and feel of this year’s campaign to drive recruitment and brand representation. We were tasked with creating a five-video series that introduced the Accenture ‘Analyst Experience’ of a small group of recent graduates.
Recruitment content can historically appear impersonal and intimidating, so we wanted to hone in on the human stories and employment experience behind the graduates. Going further, we wanted to reflect Accenture’s core values of inclusion and equity, no matter your identity, to drive the campaign to attract innovative and unique talent.
Accenture’s recruitment campaign was to be launched on socials as well as at graduate fairs and trade shows. It was important for us that the videos were therefore visually striking and emotionally compelling to capture and keep attention no matter the context.
We conducted screening interviews with each of them to narrow down the number of talent to those with unique stories and compelling presentation. Concurrently we were designing a refreshed and dynamic look for the videos utilising real time effects with Pavo Tubes captured by state-of-the-art Komodo RED Cameras.
Cobox began a hectic multi-day shoot spread out over Sydney, Melbourne, and Canberra. Over three different cities, with three different crews, and very specific techniques and dynamic lighting set ups, we carried out production with a consistent style replication despite the challenges and time crunch.
Post-production saw a fast turnaround of the videos, involving more film effects and light leaks to enhance the narrative elements of the stories and provide the polish. In this process, we worked closely with Accenture to garner feedback to make sure we were hitting all the right notes.
The client was more than happy with the result, and we look forward to seeing the next generation of talented and inspirational individuals join the Accenture community.